A young couple who packed up their lives to travel around Australia in a Kombi van have expanded their successful wine business off the back of their Insta-fame.
South Australian Elise Cook and kombi Servisi her husband kombi Servisi Domenic Palumbo have spent the last two years travelling around outback Australia in a 1972 Kombi van named Scout promoting their ‘Down The Rabbit Hole’ wine brand.
Ms Cook has amassed a following of 314,000 followers in the process, sharing snaps of her beach-side adventures.
A young couple who packed up their lives to travel around Australia in a Kombi van have expanded their uber-successful wine business off the back of their Insta-fame
South Australian Elise Cook and her husband Domenic Palumbo have spent the last two years travelling around Australia promoting their ‘Down The Rabbit Hole’ wine brand
She told that the entire experience has been a blessing, and their growing followers have given their brand a platform.
‘I’ve never been big on plastering our brand all over my Instagram page, but people definitely noticed we liked wine and began asking questions,’ she said.
Ms Cook said it wasn’t until about four months into their road trip that they cottoned onto their social media stardom.
The couple documented their travels from their home in McLaren Vale in South Australia across the Nullarbor and Kimberley region in Western Australia. Their Instagram also boasts trips through the Blue Mountains in NSW and across the Ayre Peninsula.
‘One of our many breakdowns meant we spent some time in Perth,’ Ms Cook said. If you have any issues with regards to where and how to use Kombi Servisi, you can contact us at our own site. ‘We posted on social media that we were doing a wine tasting at a bottle shop, and we had lines of people!’
The couple said Instagram allowed them to grow their profiles and expand their brand with little to no funds and minimal conscious effort
‘We started getting images from people who had purchased a bottle of our wine, and had gone on a little adventure and sat somewhere beautiful with it, inspired by the way we live and what we share on Instagram. That felt pretty amazing.’
The couple have hosted numerous ‘pop up cellars’, but are hoping to have their first permanent base opened in McLaren Vale in South Australia by February.
They also have a feature where customers can create their own wine boxes and subscribe to a service – where three, six or 12 bottles of their favourite drink can be delivered to their door however frequently they’d like.
Packages start at $75 a delivery for three bottles, and go up to $300 a delivery for Kombi Servisi 12.
Ms Cook has amassed a following of 314,000 Instagram followers in the process, sharing snaps of her beach-side adventures
But reaching people is only half the battle. Ms Cook says being honest with followers and sharing real experiences rather than attempting to sell a product helps to create authenticity